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Литература по фокус-группам.

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57. Fern, E. F. (1982). The use of focus groups for idea generation: the effects of group size, acquaintanceship, and moderator on response quantity and quality. Journal of Marketing Research, 19, 1-13.

58. Fern, Edward F. (1983). Focus groups a review of some contradictory evidence, implications, and suggestions for future research. Advances in Consumer Research 10: 121-126.

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76. Kennedy, Frank (1976). The focused group interview and moderator bias. Marketing Review 31: 19-21. (Also pp. 88-91 in Higginbotham and Cox, 1979).

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83. Latene, Bibb, Kipling Williams, and Stephen G. Harkins (1979). Many hands make light work the causes and consequences of social loafing. Journal of Experimental Social Psychology 37: 822-32.

84. Lazarsfeld, Paul F. (1972). Qualitative Analysis: Historical and Critical Essays. Boston: Allyn and Bacon.

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87. Merton, Robert К (1987). The focused interview and focus groups: continuities and discontinuities. Public Opinion Quarterly 51: 550-556.

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92. Morgan, David L. (1986). Personal relationships as interface between social networks and social cognitions. Journal of Social and Personal Relationships 3: 403-422.

93. Morgan, David L (forthcoming) (1988). Adjusting to widowhood:

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94. Morgan, David L & Spanish, M. T. (1987). Social interaction and the cognitive organisation of health-relevant behavior. Sociology of Health and Illness, 7, 401-422.

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102. Punch, Mauricee (1986). Politics and Etiiics of Fieldwork (Sage University Paper, Qualitative Reseearch Methods series, Vol 3) Beverly Hills, CA Sage.

103. Rook, Karen S. (1987). Reciprocity of social satisfaction among older women. Journal of Personality and Social Psychology 52: 145-154.

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107. Smith, J. M. (1972). Interviewing in market and social research Boston: Routledge & Kegan Paul

108. Stewart, D. & Shamdasani, P. (1990). Focus groups: Theory and practice. Newbury Park, CA: Sage Publications.

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111. Templeton, Jane F. Gearing up for focus groups. Food and Beverege Marketing. March, 1990.

112. Templeton, Jane F. Peer prestige puts POW in salespower. Sales and Marketing Management. June, 1987.

113. Templeton, Jane F. (1976). Research as giraffe: an indentity crisis. Advances in Consumer Research 4: 442-446. (Also pp. 70-74 in Higginbotham and Cox, 1979).

114. Templeton, Jane F. (1987). Focus Groups: A Guide for Marketing & Advertising Professionals. Chicago: Probus.

115. Thome, Barrie and Nancy Hanley [eds. ] (1975). Language and Sex Difference and Dominance, Rowley, MA Newbury House.

116. Thurstone, L. L. and E. J. Chave (1989). The Measurement of Attitude. Chicago: University of Chicago Press.

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118. Wells, William D. (1974). Group interviewing, pp. 133-146 in Robert Ferber (ed. ) Handbook of Marketing Research. New York: McGraw-Hill (Also in Higginbotham and Cox).

Литература по индивидуальному интервьюированию.

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120. Agar, Michal К, and Jerry R. Hobbs (1985). How to Grow Schemata out of Interviews. In Directions in Cognitive Anthropology. Janet W. D. Dougherty, ed. pp. 413-431. Urbana: University of Illinois Press.

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123. Becker, H. S. and В. Geer (1957). Participant Observayion and Interviewing: A Comparison. Human Organization 16: 28-32.

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126. Brenner, M. (1981). Patterns of Social Structure in the Research Interview. In Social methods and Social Life. M. Brenner, ed. pp. 115-158. London: Academic Press.

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128. Brenner, M. (1985). Intensive Interviewing. In he Research Interview: Uses and Approaches. Brenner, M. , J. Broun, and D. Canter, eds. pp. 1147-162. London- Academic Press.

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139. Gilchrist, Valeric J. (1992). Key Informant Interviews. In Doing Qualitative Research. Benjamin F. Grabyree and William L Miller, eds. pp. 70-89. Newbury Park Sage.

140. Goldman, AE (1962). The group Depth Interview, journal of Marketing 26:61-68.

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