Abel A. The Confessions of a Hoaxer. – Toronto: Macmillan, 1970.

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Adams B. E Pluribus Barnum: The Great Showman and the Making of U.S. Popular Culture. – Minneapolis: University of Minnesota Press, 1997.

Alderson W. Mermaids, Mummies, and Mastodons: The Emergence of the American Museum. – Washington, D.C.: American Association of Museums, 1992.

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Anderson K. Pocket Cross – Promotion. – New York: MasterMedia, 1996.

Anderson K. WalkYourTalk. – Sausalito, CA: Spiral Publishing, 1994.

Andronik C. Prince of Humbugs: A Life of P.T. Barnum. – New York: Atheneum, 1994.

Arnold S. Tale of the Blue Horse. – Englewood Cliffs, NJ: Prentice – Hall, 1968.

Barnum P.T. Dollars and Sense. – Chicago: People's Publishing, 1890.

Barnum P.T. Humbugs of the World. – New York: 1866.

Barnum P.T. The King of the Animal Kingdom. – Chicago: Peale Co., 1891.

Barnum P.T. Struggles and Triumphs; or, The Life of P.T. Barnum, Written by Himself (Издано Джорджем С. Брайаном. В двух томах). New York: Knopf, 1927. (Знаменитая автобиография Ф.Т.Барнума неоднократно редактировалась и дополнялась им в течение нескольких десятилетий; начиная с 1854 года, еще при жизни шоумена ее издавали много раз под разными названиями.

Поскольку в 1884 году Барнум официально отказался от авторских прав на свои литературные произведения и сделал их всеобщим достоянием, его автобиографию мог напечатать любой желающий. А посему таких изданий было великое множество, во всевозможных версиях и под разными названиями. Большинство исследователей сходятся на том, что самой полной и точной является редакция Брайана, но ее, к сожалению, труднее всего найти. – Авт.).

Barnum P.T. Why I Am A Universalist. – Chicago: Universalist Publishing, 18–?.

Barton B. What Can A Man Believe? – New York: Grosset & Dunlap, 1927.

Bernays E. L. Biography of an Idea: Memoirs of Public Relations Counsel Edward Bernays E. L. – New York: Simon & Schuster, 1965.

Bernays E. L. Propaganda. – New York: Liveright Publishing, 1928.

Bly R. Targeted Public Relations. – New York: Holt, 1993.

Boese A. The Museum of Hoaxes: A Collection of Pranks, Stunts, Deceptions, and other Wonderful Stories Contrived for the Public from the Middle Ages to the New Millennium. – New York: Dutton, 2002.

Boller P. F. They Never Said It: A Book of Fake Quotes, Misquotes and Misleading Attributions. – New York: Oxford University Press, 1989.

Bondeson J. The Feejee Mermaid, and Other Essays in Natural and Unnatural History. – London: Cornell University, 1999.

Borkowski M. Improperganda: The Art of the Publicity Stunt. – London: Vision On, 2000. Фото и истории, собранные Барнумом наших дней.

Branson R. Losing My Virginity: The Autobiography. – London: Virgin, 1998.

Braudy L. The Frenzy of Renown: Fame and Its History. – New York: Vintage Books, 1997.

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Bulgatz J. Ponzi Schemes, Invaders from Mars, and More Extraordinary Popular Delusions and the Madness of Crowds. – New York: Harmony, 1992.

Butts R. The Safari Adventure Company: Discovering the Three Treasures of Courage. – Houston: Coyote Creek Press, 1997.

Caples J. Tested Advertising Methods. – Englewood Cliffs, NJ: Prentice – Hall, 1974.

Castle W. Step Right Up! I'm Gonna Scare the Pants Off America. – New York: Pharos Press, 1976.

Cook J. The Arts of Deception: Playing with Fraud in the Age of Barnum. – Cambridge: Harvard University Press, 2001.

Cook F. Entertaining the World: P.T. Barnum. – Chicago: Britannica Books, 1962.

Crilley J. Free Publicity: A TV Reporter Shares the Secrets for Getting Covered on the News. – Dallas: Charisma Press, 2003.

Cull N., Culbert D., Welch D. Propaganda and Mass Persuasion: A Historical Encyclopedia, 1500 to the Present. – Santa Barbara, CA: ABC–CLIO, Inc., 2003.

Cushman A. A Passion for Winning: Fifty Years Promoting Legendary People and Products. – Pittsburgh: Lighthouse Point Press, 2004.

Cutlip S. The Unseen Power: Public Relations, a History. – Hillsdale, NJ: Lawrence Erlbaum Associates, 1994.

Debelak D. Marketing Magic. – Holbrook, MA: Bob Adams, Inc., 1994.

Dennett A. S. Weird and Wonderful: The Dime Museum in America. – New York: New York University Press, 1997.

Desmond A. C. Barnum Presents Tom Thumb. – New York: MacMillan, 1954.

Evans M. Travelling Free: How to Recover from the Past by Changing Your Beliefs. – Desert Hot Springs, CA: Yes You Can Press (Box 337, Desert Hot Springs, CA 92240), 1990.

Ewen S. PR! A Social History of Spin. – New York: Basic Books, 1996.

Falk E. 1,001 Ideas to Create Retail Excitement. – Englewood Cliffs, NJ: Prentice – Hall, 1994.

Fellows D. This Way to the Big Show. – New York: Halcyon House, 1936.

Fisher D. The War Magician. – New York: Coward – McCann, 1983.

Fisher D. People Power: 12 Power Principles to Enrich Your Business, Career and Personal Networks. – Austin, TX: Bard & Stephen Publishers, 1995.

Fitz – Gibbon B. Macy's, Gimbels, and Me. – New York: Simon & Schuster, 1951.

Fitzsimons R. Barnum in London. – New York: St. Martin's Press, 1970.

Fleming E. J. The Fixers: Eddie Mannix, Howard Strickling and the MGM Publicity Machine. – Jefferson, NC: McFarland, 2005.

Fowler G. The Mighty Barnum: A Screen Play. – New York: Covici – Friede, 1934.

Freiberg K., Jackie., Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success. – Austin, TX: Bard Press, 1996.

Froelich P. It! 9 Secrets of the Rich and Famous that Will Take You to the Top. – New York: Hyperion, 2005.

Gompertz R. Publicity Advice & How – To Handbook. – N. Hollywood: Word Doctor Publications, 1994.

Gregor J. Circus of the Scars: The True Inside Odyssey of a Modern Circus Sideshow. – Seattle, WA: Brennaa Dalsgard, 1998.

Grimaldi L. Only in Bridgeport: An Illustrated History of the Park City. – Bridgeport, CT: Harbor Publishing, 1993.

Hall J. The Man Who Invented Mass Marketing //Audacity. – 1995. – Fall.

Harding L. Elephant Story: Jumbo and P.T. Barnum Under the Big Top. – London: McFarland, 2000.

Harris M. How to Make Yourself Famous in 6 Months or Less. – Greenbelt, MD: Marketing Moguls, 1997.

Harris N. Humbug: The Art of P.T. Barnum. – Chicago: University of Chicago Press, 1973.

Harris T. The Marketer's Guide to Public Relations: How Today's Top Companies Are Using the New PR to Gain a Competitive Edge. – New York: Wiley, 1991.

Hartunian P. How to Get $1 Million Worth of Publicity.. Free. – Upper Montclair, NJ: Hartunian Publications, 1994.

Hicks J., Hicks E. The Science of Deliberate Creation. – San Antonio: Abraham – Hicks Publications, 1997.

Joyner M. The Irresistible Offer. – Hoboken, NJ: Wiley, 2005.

Kaplan F., The Singular Mark Twain. – New York: Doubleday, 2003.

Kaufman B. N. Happiness Is A Choice. – New York: Fawcett Columbine, 1991.

Kundardt P. B. Jr., Philip B. Ill, Peter W. P.T. Barnum: America's Greatest Showman. – New York: Alfred A. Knopf, 1995. (Роскошно иллюстрированная биография Ф.Т.Барнума огромного формата. В 1995 году использовалась при создании одноименного документального телевизионного фильма. Без сомнения, самая интересная книга о Барнуме из всех написанных на сегодняшний день.)

Learner L. Fantastic: The Life of Arnold Schwarzenegger. – New York: St. Martin's Press, 2005.

Levy M. Accidental Genius. – San Francisco: Berrett – Koehler, 2000.

Limbaugh R. See, I Told You So. – New York: Pocket Books, 1993.

Mackay C. Extraordinary Popular Delusions and the Madness of Crowds. – New York: Crown, 1980.

Magri C. M., Lavinia. The Autobiography of Mrs. Tom Thumb. – Hamden: CTl Archon Books, 1979.

McBride R. M. Great Hoaxes of All Time. – New York: McBride Co., 1956.

McCutcheon M. The Writer's Guide to Everyday Life in the 1800s. – Cincinnati: Writer's Digest Books, 1993.

Michaels N. Off – the – Wall Marketing Ideas. – Holbrook, MA: Adams Media, 2000.

Nickell J. Secrets of the Sideshows. – Kentucky: University Press of Kentucky, 2005.

Nierenberg G. The Art of Negotiating. New York: Hawthorne, 1968.

O'Brien T. TrumpNation: The Art of Being the Donald. – New York: Time Warner, 2005.

Ott R. Creating Demand: Powerful Tips and Tactics for Marketing Your Product or Service. – Homewood, IL: Business One Irwin, 1992.

Pearlstein L. Celebrity Stew: Food Publicity. – LA: Hollywood Circle Press, 2003.

Pond M. J. B. Eccentricities of Genius. – New York: Dillingham, 1900.

Powers R. Mark Twain: A Life. – New York: Free Press, 2005.

Poynter D. Parachuting: The Skydiver's Handbook. – Santa Barbara: Para Publishing, 1992.

Presbrey F. The History and Development of Advertising. – Garden City: Double – day, Doran & Company, 1929.

Reichenbach H. Phantom Fame: The Anatomy of Ballyhoo. – New York: Simon & Schuster, 1931.

Reiss B. The Showman and the Slave: Race, Death, and Memory in Barnum's America. – Cambridge: Harvard University Press, 2001.

Root H. The Unknown Barnum. – New York: Harper, 1927.

Salzman J. Making the News: A Guide for Nonprofits and Activists. – Boulder, CO: Westview, 1988.

Sampson H. History of Advertising. – London: Chatto and Windus, 1875.

Saxon A. H. Barnumiana: A Select, Annotated Bibliography of Works by or Relating to P.T. Barnum. – Fairfield, CT: Jumbo s Press, 1995.

Saxon A. H. P.T. Barnum: The Legend and the Man. – New York: Columbia University, 1989.

Sixon A. H. Selected Letters of P.T. Barnum. – New York: Columbia University, 1983. (Наиболее полная биография Барнума; иллюстрированная, с четкой хронологией жизни и деятельности и с приложениями, содержащими полезную и важную информацию.)

Schechter H. The Humbug: A Novel. – New York: Pocket Books, 2001.

Schmidt C. Cosmic Relief: Honoring and Celebrating the Global Paradigm Shaft. – Houston: Misguided Angel Press, 1997.

Sennett R. Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood. – New York: Billboard Books, 1998.

Severn B. A Carnival of Sports: Spectacles, Stunts, Crazes, and Unusual Sports Events. – New York: David McKay Co., 1974.

Shultz G. D. Jenny Find: The Swedish Nightingale. – New York: J.P. Lippincott, 1962.

Sifakis C. The Big Book of Hoaxes. – New York: Paradox Press, 1996.

Sifakis C. Hoaxes and Scams: A Compendium of Deceptions, Ruses and Swindles. – New York: Facts on File, 1993.

Silverman K. Houdini!!! The Career of Ehrich Weiss. – New York: HarperCollins, 1996.

Simon R. Mischief Marketing. – Chicago: Contemporary Books, 2000.

Slater R. No Such Thing As Over – Exposure: Inside the Life and Celebrity of Donald Trump. – NJ: Pearson/Prentice – Hall, 2005.

Slutsky J. Streetfighter Marketing. – New York: Lexington Books, 1995.

Soares E. Promotional Feats. – Westport, CT: Quorum Books, 1991.

Stauber J., Rampton S. Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry. – Monroe, ME: Common Courage Press, 1995.

Sutton F. Master of Ballyhoo: The Story of P.T. Barnum. – New York: G.P. Putnam's, 1968.

Tileston M. W. Daily Strength for Daily Needs. – Boston: Little, Brown, 1994.

Tompert A. The Greatest Showman on Earth: A Biography of P.T. Barnum. – New York: Dillon Press, 1987.

Trump D. The Art of the Deal. – New York: Warner Books, 1987.

Turner E. S. The Shocking History of Advertising. – New York: Ballantine, 1953.

Vitale J. The AMA Complete Guide to Small Business Advertising. – Chicago: NTC Business Books, 1995.

Vitale J. CyberWriting: How to Promote Your Product or Service Online (without being flamed). – New York: AMACOM, 1997.

Vitale J. Hypnotic Selling Secrets. – http://www.Hypnotic—MarketingStrategy.com. – Dallas: Nitro Marketing, 2004.

Vitale J. The Power of Outrageous Marketing (аудиопрограмма). – Chicago: Nightingale Conant, 1998.

Vitale J. Turbocharge Your Writing! – Houston: Awareness Publications, 1988.

Wallace I. The Fabulous Showman: The Life and Times of P.T Barnum. – New York: Knopf, 1959.

Wallace I. The Two: The Story of the Original Siamese Twins. – New York: Simon & Schuster, 1978.

Ware W. P. P.T. Barnum Presents Jenny Lind: The American Tour of the Swedish Nightingale. – Baton Rouge, LA: Louisiana State University Press, 1980.

Walters D. Speak and Grow Rich. – Englewood Cliffs, NJ: Prentice – Hall, 1989.

Weiner R. Professional's Guide to Public Relations Services. – New York: AMACOM, 1988.

Wenger W. Beyond Teaching and Learning. – Gaithersburg, MD: Project Renaissance, 1992.

Wenger W. Techniques of Original, Inspired Scientific Discovery. – Gaithersburg, MD: Project Renaissance, 1997.

Wenger W., Рое R. The Einstein Factor. – Rocklin, CA: Prima Publishing, 1996.

Werner M. R. Barnum. – New York: Harcourt Brace, 1923.

Willis D. In Search of Gold: A Guide for Using Stress – Free Prospecting to Find and Mine Customers. – Houston: Relationship Marketing, 1997.