Глава 10. Сила цены


Leonard Cobb, George Thomas, David Dillard, Alvin Merendino, and Robert Bruce. An Evaluation of Internal Mammary Artery Ligation by a Double-Blind Technic // New England Journal of Medicine. — 1959.

Bruce Moseley, Kimberly O'Malley, Nancy Petersen, Terri Menke, Baruch Brody, David Kuykendall, John Hollingsworth, Carol Ashton. and Nelda Wray. A Controlled Trial of Arthroscopic Surgery for Osteoarthritis of the Knee // New England Journal of Medicine. — 2002.

Baba Shiv, Ziv Carmon, and Dan Ariely. Placebo Effects of Marketing Actions: Consumers May Get What They Pay For // Journal of Marketing Research. — 2005.

Rebecca Waber, Baba Shiv, Ziv Carmon, and Dan Ariely. Paying More for Less Pain // Working paper, MIT. — 2007.

Дополнительные источники

Tor Wager, James Rilling, Edward Smith, Alex Sokolik, Kenneth Casey, Richard Davidson, Stephen Kosslyn, Robert Rose, and Jonathan Cohen. Placebo-Induced Changes in fMRI in the Anticipation and Experience of Pain // Science. — 2004.

Alia Crum and Ellen Langer. Mind-Set Matters: Exercise and the Placebo Effect // Psychological Science. — 2007.